Mortgage Loans Guide

It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice!

Mortgage Marketing Tip #1

Make your advertising and print media more effective by having a headline on everything: letters, greeting cards, ads, everything.

Headlines are what get the reader. They make them want to read more. They tell the reader what benefit he/she will get from reading more. And that’s exactly what you want them to do.

Make the headline powerful and include a benefit.

Examples:

3 things you can do today to improve your credit Here’s something you might enjoy… I started thinking of you when I read this article…

Make sure to include a headline in all your media and it will increase your results.

Mortgage Marketing Tip #2

When you do something for a client, brag about it.

What I mean is, if you accomplish something, make it a big deal.’

“Mr. Hity, I was holding my breath for a while, and that collection on your credit report made it real close, but I fought for you and got the lender to approve your loan!”

That’s a lot better than saying, “Hi, your loan was approved today. Congrats.”

Make yourself out to be the valuable professional you are. Make sure that your clients know exactly what you do for them.

Mortgage Marketing Tip #3

Write thank you notes to people everyday.

This one mortgage marketing tool can make you so much money your head will spin. Everyone loves to be appreciated and acknowledged. Being nice and having manners are a thing of the past. But when you take the time to thank someone, you connect to them on deeper level.

Get yourself some thank you cards from the stationery store and thank people who did something for you today. It could be for anything,

Thank your mailman for bringing the mail up to the office. Thank the underwriter for a speedy decision Thank your client for calling to say they would be late Thank the realtor for the referral.

These cards can make someone’s day. And you really stand out from the crowd as a caring mortgage professional when you use them.

Mortgage Marketing Tip #4

If someone answers your phone for you, have him or her use the following line.,

“He/she is working with a client right now, let me see if he can take the call.”

This does a couple things,

1. Makes you seem busy even if you are not. This shows the client that you are in demand and confirms that he made a good decision by choosing you. 2. Allows you to not talk to people you do not want to talk to 3. Allows you to say to the caller, if you pick up, that they are important enough to you to interrupt an important client meeting.

This might not be a “traditional” mortgage-marketing tool, but it will make you more desirable. And while it will not make the phone ring more, when it does, you will get respect from those on the other end of the line.

Mortgage Marketing Tip #5

CANI

Constant and Never Ending Improvement Do something everyday to improve your business. 1 small change everyday can make a huge difference in a couple months. Implement one mortgage marketing tool at least once a week. At least.

Over the course of a couple years, the results will be dramatic.

Just one small thing is enough. Examples are: · Hanging a certificate of completion on the wall · Hanging a testimonial on the wall · Adding a signature to your emails · Adding a small consumer article to your website

Mortgage Marketing Tip #6

Look at other businesses for great ideas to adapt to your business

Most innovations come from other businesses.

Like the drive thru window. Who knows who started it, but fast food places use it, banks use it, pharmacies use it, and even restaurants are experiencing success with it.

What new services do you use that make your life easier? Can you adapt these to your business? How about emailing potential customers the interest rate everyday if they request it? Or Providing a Post-Closing Kit with items clients will need when moving?

You can use the marketing tools from other businesses too. If you see a marketing piece that really gets your attention, think about how to adapt it and use it in your business.

Mortgage Marketing Tip #7

It doesn’t matter how good a loan officer you are - if you **** at marketing, you will starve.

Knowing how to get clients is infinitely more important than any other knowledge you may attain.

Tony Robbins is not the best NLP trainer out there, but he is the richest because he knows how to market himself.

The Men-Mars, Women-Venus guy is not the best marriage counselor out there, but he sure made a killing in books, tapes, and seminars.

How much money you make has very little correlation to how much you know. Of course you must know the basics, but other than that, it makes very little difference at all.

He who markets best, makes the most money.



By: Ameen Kamadia

About the Author:

Website content

Taking up a refinance mortgage loan, also referred to as a second mortgage, may at the start seem daunting. Nevertheless, if you use a methodical approach, it will be as easy as 1-2-3.

Prior to taking out a refinance mortgage loan, you should decide precisely why you want to do that. A home loan could be compared to buying a vehicle. While countless options exist, only a few seem right for you. A choice of varieties of mortgages satisfies various needs of the customer.

In particular, conclude how long you plan to remain in the house. More often than not several options can be presented to you, if you want to take out a refinance mortgage loan. Keep in mind that while a mortgage loan for refinancing those changes monthly or yearly will boast of a particularly low rate that may not be in your best interest.

Even if you are positive that you want to refinance your home you still have to take time and make the most of the process. The first thing you should do here is get to identify what the present refinance rates are, in order that you can decide whether or not it is going to even be worth it for you to refinance your mortgage.

You have a handful options when you want to find out refinance rates, and the two best resources that are going to be accessible to you here are the Internet and your bank. The Internet offers an assortment of different companies that help you to find the lowest refinance rates on the market, and generally for free. The goal of these companies is to assist borrowers find the best mortgages or loans to suit their individual needs.

Refinancing your home can be an extremely beneficial and financially rewarding option. Mortgage refinancing involves paying off your previous mortgage debts with a new loan, even though you usually only do this if you are going to be offered a lower interest rate than the one you started with the intention that you will be saving money, both initially and long-term.

This is the vital advantage of home refinance, and the mortgage loans come with two types of interest rates: fixed rate and changeable rate. If you refinance your home, you also comprise the option of switching from a fixed rate to an adjustable rate of interest; either is going to result in being more profitable for you.

If you are in search of a quick low interest refinance mortgage interest rate, the Quicken Loans Company is absolutely one to check out. They are indeed recognized as being the nation’s largest online mortgage lender and they recommend mortgages in all 50 states. They at the moment have more than 4,000 passionate home loan experts working for them, all who are devoted to getting you into the home of your dreams.

They have over 22 years of mortgage lending experience so you be acquainted with they have the expertise and knowledge that you are looking for, and they are accepted as being the preferred mortgage lender for several of America’s top companies including AT&T, Google, Yahoo!, Compuware, EDS and more.

They make sure in dealing with every single client and they are able to process your loan in as little as 15 days. They are certainly a great company to go to if you are looking for the lowest refinance mortgage interest rate, and they in fact offer more than 150 different loan programs, ensuring that you are able to get the specific loan that you are looking for.

This is one more great company that you may want to try out for the lowest refinance mortgage interest rate. They are proud to be one of the foremost mortgage refinancing companies in the world today and their loan network provides you with free mortgage quotes for debt consolidation, low rate refinancing, and acquisition home loans.

If you take the time to check out what the current average refinance mortgage interest rate is and have determined that at this time would be a good time for you to refinance your home, in that case it is definitely something that would be beneficial for you to go through with. You can make use of the extra money from refinancing your mortgage to pay off other bills, put towards an investment, or even just keep it as pocket change.

To or Not to Refinance

After investigative refinance mortgage rates, you may come to a decision to refinance. The best way to get hold of the rates is by visiting several web sites that offer the service. In addition, you could learn about refinance mortgage rates from lenders in your area. In conclusion, another option is to ask your current lender if some of the closing costs could be relinquished.

When refinance mortgage rates have dropped low, you will have more than a few options. Think about if refinancing will provide you with significant savings.



By: Cindy Heller

About the Author:

Website content

In the old days, you used to be able to call a lender, give them a note amount and term, and get a quote.  Lickety split.  Not a lot of questions.  Just “boom”, there’s your answer. It certainly made interest rate comparison much easier.  But in today’s mortgage lending world, it’s just not that easy. 

In fact, say you’ve got two customers buying identical homes in a development.  Each customer can be quoted completely different interest rates for different reasons.  Even if they have the same credit score.  That’s because you’re granted different discounts or assessed with different cost additions for various aspects of your lending profile. 

For instance, one guy may be getting a conventional loan, and the other an FHA (Federal Housing Administration) loan.  With FHA and a credit score of 620, there are no discounts or additions for credit score that a lender will add to the total price.  But, dip below a 620 and there will be quite a pricing differential.  With a conventional loan, you’ll get discounts the higher your credit score.  Thus, a 620 credit score in the conventional realm does not have as much interest rate muscle as a 720.  And there are different cost hits in between for every 19 point differential. Plus, if you have less than a 620, you probably won’t get conventional approval.  A typical lender nowadays has to be really good at reading a chart to quote a loan in the conventional world. 

Another big factor is loan size.  Again, you’ll probably pick up a discount if you’ve got a healthy sized loan.  However, if you’re financing a smaller amount, it may cost you a bit.  Thank goodness for excellent first time homebuyer programs that let qualified borrowers avoid some of these pricing hits. 

Another big difference in interest rates available is the buyer’s intention for the property.  If it’s a primary residence or a second home, one gets a better rate than if it’s an investment property.  From an underwriting perspective, a borrower is less likely to quit paying a mortgage for a property that is intended for personal use.  Statistics have proven this aspect of lending to be quite true.  Of course, if it is an investment property, the borrower is going to have to come up with a heck of a lot more money out of pocket anyway.  If it’s a manufactured home, you have to reconsider loan programs again.  Some programs aren’t available for manufactured homes, and especially if it is a manufactured home that is an investment property. You’ll have to find a lender that specializes in this type of loan.

As touched on before, the type of loan matters, too.  Conventional rates are different than FHA rates, which are different than VA rates, which are different than Rural Housing rates.  Even for the same house.  And again, as mentioned before, throw THDA or another first time housing program into the equation, and you start all over again. Of course, you can’t get a VA loan if you’re not a veteran or the spouse of one buying a loan. And you can’t get a rural housing loan if you’re in the wrong zip code and make too much money. So, at times, your choices are limited for you.

Even if you get the same interest rate, it doesn’t necessarily mean your payment will be the same.  If your loan requires mortgage insurance, your monthly premium could differ because of your credit profile. 

I guess the best advice is to be patient when considering loan programs and payments.  Make sure you explore all your options.  And don’t worry about the guy sitting next you.  Just keep your eyes open and work with a lender that’s trustworthy. 



By: Kristin Abouelata - Home Loans

About the Author:

Content