Mortgage Loans Guide

As a loan officer you would always have noticed that real estate agents mostly dislike loan officers. They either try to avoid you or hang you up with lame deals and only talks. Have you every thought of the reason behind such an attitude that has increased the level of dislike and frustration in real estate agents against loan officers to the borderline of hatred? Many a time real estate agents makes promises to give you business only to put you off for a while but never return with a single useful deal.

The competition in loan officers is rising day by day. In such a situation where earning bread and butter gets difficult, you must take strong steps into solving this big hurdle in your way of getting good relationships with new realtors.

Every month there must be hundreds of deals being closed in your city. Some loan officer is probably handling them, so why not you? When a realtor asks you about your previous experience and the current amount of deals you are closing, give them solid answers and not your personal thoughts.

If you are dealing with only one realtor then tell them so. Don’t say that you are working with one agent because you **** working with agents. Before any significant increase can be enjoyed in your business, the excuses have to disappear completely, and be replaced by accountability.

A normal working real estate agent is probably contacted by loan officers at least 30 times a week. All the loan officers have the same thing to say and same old deals to produce. In such a situation it is obvious of every real estate agent to get fed up and frustrated. How many times do you think that realtor has heard “I’m here to help you build your business,” or “I have referrals I would like to give you?” These sentences start sounding like crap to realtors after being heard so many times.

But just give it a thought if the loan officers had such business would they actually be calling up realtors? NO..!! The situation would have been opposite and all real estate agents would be queuing at the loan officer’s door steps.

It doesn’t matter how good your marketing strategy is. If you sound like all other loan officers you will get the same response as everyone. The objections we are running in to are a direct result of the approach we are using.

A fruitful access to real estate agent is when you stop making dumb promises and telling tales of what you can do. Instead take a practical approach and discuss the technical details, pros and cons with them. Tell them that you understand their policies and make them understand yours. Make them realize that you can understand the frustration of getting bombarded with lame deals all over the year.

You will get good results if you approach them in a way that’s different from other loan officers. Always make advancements to stand out from others and you’ll fruit the rewards.



By: Joe Pahl

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Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn’t be using an e-mail newsletter as a marketing strategy. We all know that the money is in the list, and here are three reasons why creating and maintaining an e-mail newsletter can help you generate extra mortgage leads each month.

The first immediate reason why you should have an e-mail newsletter is the extremely low cost needed to deliver your marketing message. For example, how much would it cost to send your request for referrals to 1000 former customers via direct mail, as opposed to e-mail? The postage alone in the direct-mail method will cost you almost four hundred dollars, not to mention the expenses for letterhead, envelopes, ink, etc. Using the same numbers, if you did this each month, you would save $4680 in postage fees alone! The only real fees associated with e-mail newsletter marketing is the autoresponder service, which handles your list management and e-mail broadcasting. This runs about $20 a month.

The second reason why mortgage professionals should have an e-mail newsletter is because of the amount of time saved through automation. How long would it take you to prepare 1000 mail pieces? This includes printing, folding and stuffing them into the envelope, sealing the envelope, printing or writing the address on the envelope, applying the appropriate amount of postage, etc. It would take several hours to several days before those thousand mail pieces were ready to mail out. Now compare that to the time it takes to write and send an e-mail out to a thousand individuals. Think about the time you would save over the course of a year.

The third reason why e-mail newsletters are an effective form of marketing for loan officers is that it allows you to contact your customers more frequently. Because of the time and costs involved, connecting with your customers more than once a month using direct-mail is just not realistic. But some researchers believe that the ideal amount of marketing contact is once a week. So what can you do? You create and run an e-mail newsletter. It helps you create a stronger bond with your customers by allowing you the opportunity to contact them on a weekly basis.

If you are looking for an effective and low-cost way of keeping in contact with your former customers, there is no better way than by using an e-mail newsletter. The amount of time that is saved because of automation will allow you more time to focus on selling your loans, and your weekly contact will help solidify yourself in the minds of your customers.



By: Joe Pahl

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